In today’s hyperconnected marketplace, brand identity design isn’t just about creating a pretty logo—it’s about crafting a cohesive visual language that bridges the gap between your business and your customers. Drawing from Marty Neumeier’s groundbreaking works “The Brand Gap” and “The Brand Flip,” we’ll explore why brand identity design serves [...]
We are thrilled to announce that our very own Creative Director, Amin Jefferson, was honored with the Award for Creativity at the recent Cameroon International Tech Summit. This recognition, presented by the Cameroon Youth Awards, celebrates Amin’s exceptional contributions to advancing design creatives and his leadership in fostering a culture [...]
A channel is a medium for communication. Identifying the right channel for your brand entails identifying your audience, and understanding their demographics and psychographics. One of the most used channels in recent times is social media, harboring thousands of brands all clamoring for attention. Come with me, as we explore [...]
A reader’s understanding can measure the relevance of a book. Considerations made before a book is published can be likened to what a company needs for effective branding. Branding as a process involves shared understanding between a company and its clients or audience. You are probably asking how. Here’s why! While [...]
Creating the best designs for a client can be quite a hassle for some designers. Fully understanding the client’s intentions and replicating it in design will sometimes leave you questioning your design skills. Discover simple ways to create the best designs that can possibly be in this post. What is [...]
