Thoughts on Design
CHOOSING THE RIGHT CHANNEL FOR YOUR BRAND.
A channel is a medium for communication. Identifying the right channel for your brand entails identifying your audience, and understanding their demographics and psychographics. One of the most used channels in recent times is social media, harboring thousands of...
MISTAKES COMPANIES MAKE WHEN BRANDING AND HOW IT CAN BE AVOIDED
A reader’s understanding can measure the relevance of a book. Considerations made before a book is published can be likened to what a company needs for effective branding. Branding as a process involves shared understanding between a company and its clients or...
DISCOVER 4 STEPS TO CREATING REMARKABLE DESIGNS
Creating the best designs for a client can be quite a hassle for some designers. Fully understanding the client's intentions and replicating it in design will sometimes leave you questioning your design skills. Discover simple ways to create the best designs that can...