Why It Matters When designing any piece-whether it’s a website, a flyer, or an app interface-numerous factors come into play. One often overlooked element is white space. In today’s article, we’ll explore the power of white space in enhancing your design and ensuring readability. Enjoy your read! What is White [...]
A channel is a medium for communication. Identifying the right channel for your brand entails identifying your audience, and understanding their demographics and psychographics. One of the most used channels in recent times is social media, harboring thousands of brands all clamoring for attention. Come with me, as we explore [...]
A reader’s understanding can measure the relevance of a book. Considerations made before a book is published can be likened to what a company needs for effective branding. Branding as a process involves shared understanding between a company and its clients or audience. You are probably asking how. Here’s why! While [...]
Creating the best designs for a client can be quite a hassle for some designers. Fully understanding the client’s intentions and replicating it in design will sometimes leave you questioning your design skills. Discover simple ways to create the best designs that can possibly be in this post. What is [...]
