by Ayoma Blandine | Jun 29, 2024 | Branding
A channel is a medium for communication. Identifying the right channel for your brand entails identifying your audience, and understanding their demographics and psychographics. One of the most used channels in recent times is social media, harboring thousands of...
by Ayoma Blandine | Jun 19, 2024 | Branding, Design Tips
A reader’s understanding can measure the relevance of a book. Considerations made before a book is published can be likened to what a company needs for effective branding. Branding as a process involves shared understanding between a company and its clients or...