Brand Design for Kryztalyn
Year
2024
Role in project
branding
Client
Moise Monangai
Deliverables
Logos, Brand Identity, Corporate Collaterals, Presentation slides.
Overview
Krystalyn is a beauty company inspired by the elegance and purity of crystals and the timeless symbolism of the omega sign. Founded to redefine beauty standards, Krystalyn aims to offer products that embody luxury, strength, and holistic well-being..
They wanted a strong visual mark and style that conveys a timeless fusion of natural beauty and refined elegance.
To reach their target audience, they required a design for social media and print materials that showcases its timeless beauty and elegance.
Design Considerations
We balanced the client’s preferences with practical use cases, ensuring the mark remained legible and effective across various mediums, including low-budget printing and photocopying.
Design Process
- Client Brief and Goals:The client provided responses to our creative brief questionnaire, allowing us to develop an initial plan. We refined this plan through discussions with the client, setting clear goals for the project.
- Research and Moodboarding:We conducted research into the fintech space in Africa and Cameroon, alongside analyzing competitors, to gain insights. Based on this research and the client’s preferences, we created a moodboard to capture the client’s visual style and design direction.
- Brainstorming:Through multiple rounds of ideation and brainstorming, we generated several design concepts. After evaluating these ideas, we narrowed them down to three final options.
Results
20k
Social Media Followers
Testimonials
"I'm happy with my brand's progress and its influence on our customers, thanks to Iknite Studio ."
"Thanks to Iknite Studio, we've overcome the challenge of connecting with our ideal customers. Their messaging resonates perfectly with our audience."
Logo Design Process
Working closely with the client and going through several iterations we were able to capture the clients unique knowledge and translate this to an identity helped them achieve their short term goals.
Result
