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Author: admin

Iknite Studio > Articles by: admin

Top 5 Digital Product Design Trends to Watch in 2025: A User-Centered Perspective

As we navigate through 2025, digital product design is evolving rapidly while staying true to fundamental usability principles. Let’s explore the top trends that are shaping user experiences, viewed through the lens of Nielsen Norman’s time-tested heuristics. 1. Predictive Interface Adaptation Aligned with: Flexibility and Efficiency of Use Smart interfaces [...]

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The Importance of Brand Identity Design: Building a Strong Visual Foundation for Your Business

In today’s hyperconnected marketplace, brand identity design isn’t just about creating a pretty logo—it’s about crafting a cohesive visual language that bridges the gap between your business and your customers. Drawing from Marty Neumeier’s groundbreaking works “The Brand Gap” and “The Brand Flip,” we’ll explore why brand identity design serves [...]

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